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Sponsored Content Dynamic indoor gym brings the sport of rock climbing to all ages and levels MW Climbing is a beginner-friendly indoor climbing gym with more than 100 routes. They have two locations in Lincoln and Omaha, Nebraska, and change the routes weekly, offering a fun and welcoming space for climbers of all ages, experience levels and goals. Their motto is simple: Let鈥檚 climb together. Here鈥檚 a Q&A with the co-owner of MW climbing, Wendy Beio. How did your business get started? MW Climbing opened in June of 2021 in Lincoln, and we expanded to our Omaha location a few years later in July 2023. Our gyms were custom built by our team with continued support from our friends, family and community. We take great pride in what we鈥檝e built and are excited to share our passion for climbing with the community. What makes MW Climbing unique? Our climbing gyms are a community-driven space, where folks from different backgrounds, interests and abilities can climb together. Climbing gyms also function as a social hub, where you can hang out with friends and family, meet new people, and collaborate on climbs. Climbing is a great way to get a fullbody workout, because different climbs will challenge and work multiple muscle groups. It鈥檚 a great alternative or supplement to traditional workouts because you鈥檙e so busy problem-solving how to get up the wall that you forget you鈥檙e working out. And because the walls are refreshed weekly, there are always new challenges to take on. What do you love about being part of the local business community? It鈥檚 truly a dream to make a living working for something we鈥檙e genuinely excited about and to provide the same opportunity for our team. Seeing the positive impact these gyms have made in creating lifelong climbers, new friendships and boosting selfconfidence has been incredible. We look forward to continuing to provide that third space to many more people in the future. Do you have any promotions? Here鈥檚 a rundown of our current promotions: Jan. 1 to 31: 15% off all annual pre-paid memberships purchased in January Student membership for $60/month 14-day trial membership for $30 Walk-ins are welcome. Learn more about MW Climbing by visiting mwclimbing.com.